“Alex from Target” became an Internet sensation Monday. A picture of the cashier with boy-band good looks became the No. 1 trending item on Twitter, even getting its own hashtag. It made Alex famous in one day. He even appeared on “The Ellen Show.”
But a tech startup is claiming it was all a hoax—kind of.
A new company called Breakr claimed responsibility for the viral picture in a LinkedIn post Tuesday, saying it was all part of a social media experiment that it did not expect to be so big.
“We were just really kind of floored,” Breakr CEO Dil-Domine Jacobe Leonares told the Daily News. “It went to show the power of the collective to rally up something and spread the word that way.”
Via Nydaily
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