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BET’s 106 & Park music video countdown show has long been a staple in mainstream Hip-Hop, creating timeless moments for Hip-Hop fans everywhere, and for most of its time on the air, it was one of the premiere one-on-one interview platforms focusing on Hip-Hop. However, BET’s President of Music Programming & Specials, Stephen Hill, announced today that 106 & Park will air it’s last on-air episode on December 19th, 2014, just over a month from today. According to Hill, the program will continue to produced special programming, including award show activations and it’s yearly 106 & Party end-of-year celebration, but the network is focusing on moving 106 & Park into the digital space. Hill’s statement reads as follows:
AJ accepting Janet Jackson’s challenge to…dance. Bow Wow laying that kiss on Tyra Banks (or was it the other way around?). Free crawling around the set LIKE Catwoman WITH Catwoman Halle Berry. Julissa’s taking over Halloween as “Wonder Woman”. Keshia brilliantly bonding with First Lady Michelle Obama. Paigion flying around the world with Rihanna on a 777. Rocsi salsa dancing with Victor Cruz and putting him to shame. Shorty and Ms. Mykie’s killer rap “The History of Justin Timberlake”, visibly thrilling JT himself. Terrence on the beat boxing while Jamie Foxx rhymed. Tigger making Tom Cruise do the of-the-moment “motorcycle dance”.
It’s been a great 14 year run as America’s top music/variety show on cable. And now that very valuable brand is going to take its talents to the digital realm. The interactive brand you helped build, 106 & Park, is alive and well…and it’s moving to the space in which our audience NOW interacts with music the most; online. It’ll be very exciting to connect with the millions of people that are already engaged with 106 & Park and other BET digital and social media entities and bring content that will further evolve the 106 & Park brand…and enhance the overall BET Networks brand. As we transition to the digital space, we look to continue 106 & Park’s role as both a leader of and a mirror to youth culture. We’ll have more information to share about how that is to roll out very soon.
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