Harlem-born rapper A$AP Rocky is giving back to the community that helped shape his early life by covering rent for tenants in his former apartment building.
The hip-hop artist, whose real name is Rakim Mayers, partnered with the housing and rewards platform Bilt to pay one month’s rent for residents living in the Harlem building where he once lived as a teenager. The gesture is part of a campaign connected to the upcoming release of his new album, Don’t Be Dumb.
According to reports, the rent coverage applies to all tenants currently living in the building, offering financial relief at a time when housing costs continue to rise in New York City. The campaign, called “Rent Free,” is meant to highlight both Rocky’s music and his connection to his hometown.
A$AP Rocky has often spoken about how growing up in Harlem influenced his life and career. In statements about the project, he emphasized that supporting the neighborhood where he grew up was especially meaningful to him.
In addition to covering rent, the partnership includes a limited-edition vinyl release and other giveaways for fans. However, many people online have focused on the impact the rent payment could have on local families.
Fans and community members have praised the move, calling it a positive example of how artists can use their success to support the communities they come from.