IShowSpeed has officially taken his longtime love for KFC to another level.
The popular streamer and internet personality is now the face of a brand-new KFC campaign promoting the chain’s latest menu addition, the Hot Ranch Big Dip, alongside the return of its Double Crispy Hot Wings.
KFC announced the partnership on August 24, revealing that Speed stars in a new 60-second commercial titled “KFC Hot Ranch.” The collaboration is a natural fit, considering Speed has openly shown his love for KFC throughout his years of streaming and traveling around the world.
According to KFC, the new Hot Ranch Big Dip is designed for fans who believe those tiny sauce cups just aren’t enough. The new dip comes in a four-ounce container, which KFC says is twice the size of its standard dipping cups.
The sauce combines a creamy and tangy ranch flavor with garlic, herbs and a kick of chili pepper. And of course, KFC needed somebody with enough energy to properly introduce something called “Big Dip Energy.”
In the new commercial, Speed arrives believing he is about to shoot something involving an actual “hot ranch.” However, he quickly realizes that KFC is talking about its new Hot Ranch Big Dip instead.
After trying the sauce, Speed puts his own spin on the concept, bringing his signature over-the-top personality to the campaign and even making room for what KFC describes as a “double dip.”
The streamer has been vocal about his love for KFC for years and has visited locations in different countries during his travels. KFC also previously surprised him with free KFC for life, making the official collaboration feel like the brand and one of its biggest internet supporters were eventually destined to link up.
“Everybody knows I love KFC,” Speed said while discussing the partnership. “I’ve been a fan for years and I’ve visited KFCs all over the world, so getting to team up with a brand I’ve always been a fan of is huge for me.”
And honestly, this might be one of those celebrity partnerships that actually makes sense.
Instead of simply grabbing a random celebrity for a commercial, KFC went with somebody whose audience has already watched him show genuine excitement for the brand. Speed’s unpredictable personality, massive online following and worldwide popularity also give KFC access to a younger generation of viewers who might not be paying attention to a traditional fast-food commercial.
The Hot Ranch Big Dip is launching alongside the return of KFC’s Double Crispy Hot Wings, giving customers plenty of chicken to dunk into the new sauce.
KFC is also offering Hot Ranch Loaded Wedges and multiple Double Crispy Box Meal options that include wings, wedges, a Hot Ranch Big Dip and either a KFC Chicken Sandwich or Original Recipe Tenders. The new items are available for a limited time at participating locations while supplies last.
But it looks like this commercial might only be the beginning.
KFC has confirmed that more from its partnership with iShowSpeed is expected later this fall, including additional surprises and opportunities for fans to get involved.
For now, Speed can officially add KFC commercial star to his already wild résumé.
From traveling the world and streaming in front of millions to turning his longtime obsession with fried chicken into an official partnership, iShowSpeed just proved that sometimes being a superfan can actually pay off.
And with Speed involved, you already know this probably won’t be the last time we hear about Hot Ranch and Big Dip Energy.
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