Pooh Shiesty is giving fans another look into his latest project with the release of the official music video for “Reap What You Sow.”
The Memphis rapper recently dropped the visual for the track, which appears on his latest project, All Eyes on Shiest. The album arrived on August 7, 2026, and features “Reap What You Sow” alongside songs including “I’m Back,” “Federal Reality,” “Collecting Tears,” “McLaren Truck” and “Bigger Than The Devil.”
“Reap What You Sow” stands out as one of the more personal and reflective moments on the project, with Pooh Shiesty delivering the type of street-focused storytelling that has become a major part of his sound.
Now, the song has its own visual.
The new music video brings the track to life with a dark and cinematic presentation that matches the mood of the record. The visual gives fans another way to experience the song while putting Pooh Shiesty front and center.
The video was directed and edited by wbfcotto, with wbfjersey serving as executive producer.
Rather than going with a basic performance video, the creative team gives “Reap What You Sow” a much more stylized presentation. The visuals have an almost surreal quality at certain points, creating a world that feels larger than a traditional rap video.
That creative direction has already caught people’s attention.
Some viewers have even questioned whether artificial intelligence or AI-assisted visual effects played a role in creating portions of the video because of the unusual look of some of the scenes. However, there has not been confirmation that the entire video was created using AI, so that part remains speculation from viewers rather than an established fact.
Regardless, the visual fits the tone of the record and gives fans something new to talk about.
The release also continues the rollout surrounding All Eyes on Shiest. The project marks another chapter in Pooh Shiesty’s career as he continues putting his stamp on the Memphis rap scene.
The album itself contains a mixture of hard-hitting street records and more introspective material, with “Reap What You Sow” fitting into the latter side of the project while still maintaining the intensity fans expect from Shiesty.
For longtime supporters, the new video is another reminder that Pooh Shiesty isn’t slowing down when it comes to delivering new material and visuals.
And judging by the reaction to the video’s unusual presentation, “Reap What You Sow” may end up being one of the more talked-about visuals from the project.
Pooh Shiesty has the music out. Now he’s giving fans something to watch — and this one definitely isn’t your average rap video.
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