Rap veteran T.I. has officially dropped the music video for his highly anticipated new single “Let Em Know.” The visual, released today, accompanies the Pharrell-produced track that has been gaining momentum since its single release earlier this year.
“Let Em Know,” produced by Pharrell Williams, serves as the lead single from T.I.’s forthcoming album Kill The King — which is reportedly set to be his final record before stepping back from rap.
The song blends Pharrell’s signature production with T.I.’s commanding Southern rap style, reminding fans of his legacy as one of the architects of the trap genre.
The music video’s release comes during a very public feud with fellow rapper 50 Cent, which has seen diss tracks exchanged from both camps and escalating online provocations in recent days.
While much of the hip-hop world’s attention has been on that back-and-forth, T.I. has kept his foot on the gas creatively — letting the visuals for “Let Em Know” do the talking today.
Early reactions to the track and its visuals suggest that long-time fans are embracing T.I.’s return to form.
Chart observers have noted that “Let Em Know” has climbed into the top tier of the Billboard Hot 100 and is featured among February’s most-played songs.
As anticipation builds for Kill The King, which insiders say includes more music with Pharrell and promises to showcase T.I.’s range as an artist, this latest video release is shaping up to be one of the year’s most talked-about moments in hip-hop.
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