Atlanta, GA — A self-proclaimed “top veneer specialist” in Atlanta is at the center of a major legal battle after being hit with more than 100 criminal charges related to the unlicensed practice of dentistry.
The case is drawing national attention as it highlights the growing—and controversial—trend of cosmetic dental services offered outside traditional medical settings.
Brandon Dillard, who built a large following online promoting cosmetic veneer services, is accused by prosecutors of performing dental procedures without proper licensing while generating significant income from clients seeking affordable smile transformations.
Authorities allege that his operation brought in millions of dollars over several years.
In a recent court filing, Dillard’s legal team argued that the charges should be dismissed, claiming he “had no way to know” that his actions were illegal.
The defense contends that Dillard believed he was operating within a cosmetic or aesthetic service category rather than practicing dentistry.
However, prosecutors strongly dispute that claim. Under Georgia law, procedures such as applying veneers—thin coverings bonded to the front of teeth—are explicitly classified as dental work and require a licensed professional.
Legal experts note that this distinction is well-established and not typically subject to interpretation.
Complicating Dillard’s defense is the fact that he had previously received a cease-and-desist order from the Georgia Board of Dentistry, instructing him to stop performing such procedures.
Prosecutors argue that this notification directly undermines his claim of ignorance.
The charges against Dillard include practicing dentistry without a license, theft by deception, and violations under Georgia’s Racketeer Influenced and Corrupt Organizations (RICO) Act. If convicted, he could face significant prison time and financial penalties.
The case has also reignited concerns within the dental and medical communities about the rise of so-called “veneer techs” and similar unlicensed practitioners, many of whom promote their services on social media platforms. Experts warn that improperly performed dental procedures can lead to permanent damage, including tooth loss, infection, and long-term oral health complications.
“This isn’t just a cosmetic issue—it’s a health and safety issue,” one dental professional familiar with the case said. “These procedures require training, precision, and an understanding of oral anatomy that only licensed dentists have.”
Meanwhile, some of Dillard’s former clients have come forward with mixed experiences, with some praising the affordability of his services and others reporting complications requiring corrective dental work.
As the case moves forward, it is expected to set an important precedent for how states regulate cosmetic dental services and enforce licensing laws in an era where social media marketing can rapidly elevate unverified practitioners.
The next court hearing is scheduled for later this year.
Video Credit: WSBTV Atlanta News
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